Licensing & Distributing

In a sense, licensing is a business model where the primary objective is risk minimization. Every study ever done on the success rate of new business start-up concludes the same thing - starting a new business is very risky.

Most studies show that over 90% fail within 1 year. The primary reason that the failure rate is so high is because the owners have to go through the learning curve of operating the business.

Unfortunately the marketplace is not very tolerant of the inexperienced new type trying to learn how to operate a new business. If you can't compete in the market place, the sharks eat you very quickly. You go bust, you lose money, your credit, your home, your reputation and sometimes even your family.

Failing in business can be a horrible experience. Unfortunately this happens to thousands of poor souls every year in the world and it is so necessary unless you have considerable experience in the specific business that you intend getting into it is very probable that you will fail.

Our approach counteracts the risk of failure: